Thomas Baverstock

Thomas Baverstock is an experienced professional specializing in member acquisition and digital marketing. Currently serving as the Head of Member Acquisition at Which? since July 2018, Thomas has developed and executed acquisition strategies across various B2C business areas. Previous roles at Which? include Senior Digital Marketing Manager and Marketing & Business Development Manager, where responsibilities encompassed managing customer acquisition and optimizing performance through multiple channels. Prior experience includes positions as Account Director at Optimise, focused on affiliate lead generation, and Senior Account Manager and Commercial Manager at OSR Recruitment Services Ltd, where Thomas managed recruitment operations and implemented growth strategies. Early career experience includes serving as a Project Manager at White Digital Media, generating content for a global trade magazine. Thomas holds an LLB (Hons) in Law from Sheffield Hallam University.