Zahra Ali

Zahra Ali is a seasoned marketing professional with extensive experience in brand strategy and communication. Currently serving as Senior Brand and Communication Executive at Which? since July 2025, Zahra previously held the position of Strategy Director at Ogilvy Pakistan from January 2017 to September 2024, managing high-profile clients including Mondelez and Unilever. Additional experience includes a role as Strategy Director at Ogilvy UK, where Zahra developed campaigns for Coca-Cola brands. Zahra's career also features positions at Indus TV Network as an English News Anchor, JWT as a Planner/Account Manager, and various roles in product development and strategy with notable companies such as Red Communication Arts and Ogilvy & Mather. Zahra holds an MBA in Marketing from the Institute of Business Management.