Cassandra Jackson

Cassandra Jackson is a seasoned professional with extensive experience in consumer innovation and product marketing, currently serving as the Manager of Advanced Development & Innovation at Whirlpool Corporation since January 2016. With a strong background in analyzing consumer insights and driving organizational improvements, Cassandra has led efforts in refining product handling, installation, and usability. Previous roles include Product Marketing Manager and Consumer Advocate at Whirlpool, where Cassandra utilized consumer research to develop effective product strategies. Cassandra also contributed to qualitative research as a Qualitative Research Analyst at Perception Research Services and held various positions in research and packaging engineering at System1 Research, Unilever, and Kimberly-Clark. Cassandra holds an M.B.A. in Marketing Research from the Wisconsin School of Business and a B.S. in Packaging from Michigan State University.