James Picillo is currently the Head of D2C. They have extensive experience in leadership roles, having served as National Account Controller, Channel Director, and UK Head of Direct to Consumer at Whirlpool Corporation from 2020 to 2022. Prior to this, they held various managerial positions at Electrolux and Indesit Company, focusing on sales and business development. James holds a BA in Business Studies from Cambridge Open University, which they completed in 2012.
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