Lara mansfield

Lara Mansfield is a highly self-motivated and experienced Brand Experience & Events Manager at Beko Europe, currently overseeing shopper activation initiatives. They have a proven track record in shopper marketing campaigns across major customers in grocery and independent channels, focusing on collaborative teamwork to achieve business KPIs. With extensive experience in business development and a background in managing high-profile brands, Lara has held roles at companies like Whirlpool Corporation and Mondelēz International, where they consistently prioritized customer service and brand impact.