Marcela Morales is a highly ambitious and passionate marketing leader with extensive experience in fast-moving consumer goods and technology companies. They have held senior roles at Whirlpool Corporation, where they managed brand strategies for Whirlpool and KitchenAid across multiple Latin American markets, and have been recognized as one of the Leading Women 2023 by AdLatina & AdAge. Previously, Marcela contributed to brand development at The Hershey Company, PepsiCo, and Mondel, demonstrating a strong focus on digital media and brand equity. Marcela holds a Professional degree in Marketing from Tecnológico de Monterrey and a Communications Certificate from Istituto Lorenzo de' Medici.
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