Jonathan Choumas

Jonathan Choumas is the Founder and CEO of Whisha, a position held since April 2015. Previously, Jonathan served as a Manager at Deloitte Consulting from August 2013 to April 2016, where expertise in technology strategy and project management was utilized, as well as contributing to the Technology Strategy and Architecture internal operations team. Jonathan co-founded SmartStuff Advanced Coffee in 2012, focusing on innovative coffee products that combine vitamin supplements with coffee. A core team member of the APEC Business Advisory Council, Jonathan contributed to a study on global trade and investment. Early career experience includes consulting at Deloitte Consulting from 2008 to 2011, supporting Fortune 100 companies while earning an MBA through the Deloitte Graduate School Assistance Program. Jonathan holds an MBA from USC Marshall School of Business and a BA in Business Administration from California Polytechnic State University-San Luis Obispo.