Ashley Sanderson is a Senior Project Manager at Whitbread since April 2012, specializing in delivering high-impact projects such as an Automated Customer Engine for personalized marketing, which generates £350k in incremental revenue monthly. Previously, Ashley held the same title at Norwich and Peterborough Building Society, where achievements included a BCS IT Industry award-winning mortgage application system and a central CRM system that improved operational efficiencies. Earlier experience includes project management and business analysis roles at Coventry Building Society, with contributions to financial application enhancements and marketing campaign analysis. Ashley holds a Bachelor's degree in Business Administration and Management from the University of Northampton.
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