Serena Carroll is a seasoned professional in brand marketing and customer proposition development, currently serving as F&B Senior Brand Marketing Manager for Premier Inn and Branded Restaurants at Whitbread since February 2018. Serena's career spans over 17 years, including significant roles at Tesco from August 2006 to January 2018, where responsibilities ranged from Customer Proposition Manager to Events Manager, focusing on trade strategies and seasonal event planning. Earlier experience includes working as an Export Allocator at Ted Baker. Serena holds a degree in Management and Business Administration from the University of Reading, obtained between 2001 and 2004.
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