Tom Pinney

Tom Pinney is an experienced analytics professional currently serving as an Analytics Analyst at Whitbread since February 2015. In this role, Tom manages the implementation of digital analytics projects, utilizing tools such as Adobe Analytics and the Google suite to ensure data integrity. Prior to this, Tom founded Pinpoint Analytics, a consultancy focused on providing actionable insights to various sectors, including service organizations and charities. Tom’s career also includes a role as Duty Manager at Dunstable Town Council, where the focus was on facility management, marketing strategy, and digital engagement. Educational qualifications include an MSc in Business Web Analytics & Management from the University of Bedfordshire and a BSc in Business & Management from the University of Buckingham.