White Rabbit is your gateway to the real Barcelona: a bold celebration of Catalan traditions through an OFF, immersive, and playful lens.

We’re not a typical museum. We are The OFF Museum — an immersive experience that brings culture to life through storytelling, technology, and the work of Barcelona’s most talented local artists.

Here, tradition isn’t something you observe:
it’s something you live, feel, dance, and remember.

Our 10 installations reveal the soul of Barcelona in a way that’s unexpected, modern, and full of character.

Because culture should surprise you. It should make you smile.
And above all, it should be fun.

White Rabbit: where authentic traditions meet immersive entertainment.

White Rabbit

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