White Swan is a registered charity (No 1176486) with a mission to improve the health of society – helping prevent illness and accelerate the path to wellness, by leveraging proprietary technology and leading edge data science capability to create tools and insights which help improve our holistic understanding of how we can help ourselves, help those who can help us, and help others in the process.

It was founded in 2015 by the people of Black Swan Data Ltd.  A few years ago Julie King (sister to Steve King – Founder and CEO of Black Swan) was wheel-chair bound and in danger of losing her life. For over 10 years she had been suffering with an undiagnosed condition and her family was told to prepare for the worst. Steve didn’t want to accept this prognosis and so he and his team decided to utilise Black Swan’s technology and expertise to help clinicians diagnose his sister with a rare form of Parkinson’s.  Treatment quickly ensued and her life has been transformed - she completed her first triathlon in 2017 and is now training for a 3-day ironman in July 2018!

This inspired the people of Black Swan to set-up White Swan as a not-for-profit offshoot in July 2016 to help people get and stay healthy.  In January 2018 White Swan became an independent registered charity.  

We believe no-one should suffer unnecessarily, not knowing what is wrong with them or what to do about it.  If you would like to find out more please visit www.whiteswan.org.uk or contact us at hello@whiteswan.org.uk.


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White Swan (Charity)

White Swan (Charity)'s headquarters in London, United Kingdom

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