Miranda Mapleton

Miranda Mapleton is a dynamic leader with extensive experience in marketing and business development across several high-profile organizations. As the CEO of White Swan since June 2016, Miranda has successfully transformed the charity's mission to improve health outcomes through AI and analytics, notably founding the charity that became the first to join the NHS Digital Accelerator scheme. Prior leadership roles include Managing Director at Miele X, where responsibilities encompassed digital marketing and talent engagement, and a range of marketing positions at Miele, MoneySuperMarket Group, Black Swan Data, Mars Petcare, and PepsiCo International. With a degree in Business from the University of Bath, Miranda has consistently driven innovative strategies and high-impact results throughout a career that spans over two decades.