Mat Bennett is an agency advisor, mentor, and consultant who has dedicated their career to supporting agency founders in enhancing their businesses and personal lives. They founded and led OKO Digital from 1996 to 2021, culminating in a successful trade sale, and now leverage their extensive experience to help others avoid common pitfalls in agency leadership. Currently, Mat serves as a fractional CMO at Whitesmith and a board trustee for Open Awards, focusing on aligning business goals with individual aspirations. Their relaxed style fosters significant change, emphasizing the importance of growth as a tool for achieving desired lifestyles rather than a goal in itself.
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