Winfried Schultz

Winfried Schultz is an accomplished marketing and business transformation leader with extensive experience in various executive roles across global organizations. Currently serving as Chief Marketing Officer at Whitewater Reinventions since September 2024, Schultz drives initiatives to enhance workplace dynamics through leader engagement. As the Founder and Managing Director of @mktginouterrim Consulting, established in August 2018, Schultz provides strategic guidance on go-to-market and digital transformation strategies, particularly in the B2B technology sector. Previous notable positions include VP of EMEA Marketing at Teradata, where Schultz led impactful marketing strategies for analytics solutions, and Director/Vice President Marketing at Black Box, where Schultz transformed regional marketing into a digital-focused operation. Schultz's experience also encompasses leadership in sales and marketing at RADIODATA GmbH, Danaher Corporation, and Tektronix, along with an impressive educational background including an MBA in International Management and a degree in Electrical Engineering.