Rob Cerato

Rob Cerato currently serves as the Chief Financial Officer at Whitmor since August 2022, bringing extensive financial expertise from previous roles including Founder & Managing Partner at Evergreen Strategic Advisors, where fractional CFO services were provided to a tea e-commerce business and financial oversight was given to a metal casting company. Prior experience includes significant contributions at The Keystone Group across various manufacturing sectors, focusing on process improvement, financial modeling, and sales quoting methodologies. Cerato's career began with notable internships at organizations such as American Express and BorgWarner. Educational qualifications include an M.S.E. in Industrial and Operations Engineering and a B.S.E. in Electrical Engineering from the University of Michigan.