Robert (Bob) Croom is an experienced leader in the employee benefits industry, currently serving as the Practice Leader for Specialty Benefit Placement at Wholesure since April 2024. With a comprehensive background, Croom has held significant roles including Executive Vice President at Acrisure, Director at DirectPath, and SVP at both Foster Higgins and Mercer Health & Benefits. Additionally, Croom served as SVP and Chief Operating Officer at Willis, and as President of Impact Benefit Management Services. Croom’s expertise spans health and welfare benefits, federal health care reform, and benefits administration, demonstrating a commitment to enhancing employee benefits solutions across various sectors. Croom also has board experience with United Healthcare of Georgia and holds a degree from Georgia State University’s J. Mack Robinson College of Business.
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