John Sullivan

John Sullivan is an accomplished marketing leader with extensive experience across various industries. Currently serving as the Senior Vice President of Marketing at WHOOP since 2017, John is responsible for omnichannel consumer engagement and revenue generation, reporting directly to the CEO. Previously, John held the position of Vice President of Marketing at Tracksmith from 2013 to 2016, contributing to brand launch and business model development. Additional experience includes serving as a Senior Consultant at Monitor Group and as an International Marketing Operations Manager during a summer MBA consultancy at PUMA Group. John holds an MBA from The Tuck School of Business at Dartmouth and a Bachelor of Arts in English Literature, Spanish Literature, and Creative Writing from Colby College.