Patrick Baker

Patrick Baker is an experienced marketing and growth professional currently serving as the Director of Growth at WHOOP since December 2023. Prior roles include CRM & Product at AnyQuestion from April to December 2023, where Baker led data-driven initiatives to foster growth and spearheaded sharing initiatives. As VP and Head of Marketing at Lantern from May 2020 to February 2023, Baker drove significant growth, achieving a 15% lift in conversion rates and a 75% reduction in customer acquisition costs, while capturing over 50% of the cannabis delivery market in Boston. Previous experience includes positions at Devoted Health, Follain, and Wayfair, where Baker focused on acquisition, retention, email marketing, and analytics, significantly impacting marketing strategies and customer engagement. Patrick Baker holds a Bachelor of Science degree in Economics from the University of California, Berkeley.