Dawn Hancock

Dawn Hancock is a seasoned marketing professional with extensive experience in the retail and entertainment sectors. Currently serving as a Commercial Proposition Manager and previously as a Marketing Manager at WHSmith since August 2022, Dawn has a strong background in developing and implementing marketing strategies to drive sales and customer engagement. From February 2013 to March 2022, Dawn was the Senior Marketing Manager at HMV, where key achievements included managing new store openings, overseeing a successful rollout of digital advertising initiatives, and leading promotional marketing efforts that significantly contributed to revenue growth. Prior roles at Warner Bros. Entertainment and MVC further solidified Dawn's expertise in trade marketing and product management. Educated at Kingsdown School, Dawn has demonstrated consistent success throughout a career dedicated to maximizing potential and achieving business objectives.