Keith Guthrie

Keith Guthrie has a strong background in business intelligence, analytics, and reporting. Keith started their career at the Royal Bank of Scotland as a Senior Insights Analyst. Keith then moved to Telefónica UK, where they worked as a Reporting & Automation Manager and later as a MicroStrategy Architect. Guthrie then joined News UK as the Head of Reporting, before transitioning to IMImobile as the Head of Data and Analytics. Keith later worked at Sainsbury's as the Head of CRM & Analytics and subsequently as the Head of Business Intelligence. Guthrie then served as the Interim Head of Business Intelligence at Simplify before joining WHSmith as the current Head of Business Intelligence.

Keith Guthrie attended Heriot-Watt University from 1999 to 2003. Keith obtained a 2:1 degree in BSc Maths with Finance (hons).