WHY
Nikos Mitsopoulos is a seasoned professional in digital marketing and media strategy, currently serving as the Chief Executive Officer and Co-Founder of WHY since May 2015. Prior to this role, Nikos held the position of Digital Account Manager at BGM OMD (Omnicom Media Group) from May 2014 to September 2015, where responsibilities included developing digital strategies and media advertising for clients to enhance customer engagement and optimize ROI. Previously, from February 2013 to May 2014, Nikos served as an Account Manager at Lighthouse e-Commerce and e-Marketing Solutions, focusing on Google AdWords and sales strategies for major clients. Early in the career, Nikos gained experience as a Project Manager and Account Manager at Mobics Ltd. Nikos holds a Master's Degree in Economic and Business Strategy from the University of Piraeus and a Bachelor's Degree in Informatics and Telecommunications from the National and Kapodistrian University of Athens.
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WHY
We are an independent and fully integrated communications agency with a deep-rooted advertising instinct and drive for innovation. Our mission is to inspire and to challenge with our ideas, both ourselves and the brands we partner with, by using the perfect blend of Strategy, Creativity and Technology. We love ideas that have a real impact, grab attention and remain memorable. We rely on empathy and a deeper understanding of our audience, not just data, aiming to give value to brands and society as a whole. WHY isn't just a name. It's our very essence. It’s our philosophy that motivates us to dig deeper, questioning assumptions and thinking beyond the obvious. It’s about discovering the “why” behind the numbers and transforming it into meaningful campaigns. Ultimately, Why isn't a question. It's the answer.