WHY
Sotiris Georgopoulos is a skilled Performance Manager with extensive experience in managing and optimizing digital advertising campaigns across various platforms including Google Ads, Facebook Ads Manager, and LinkedIn Ads. Currently at WHY since April 2020, Sotiris focuses on ongoing campaign optimization and KPI monitoring. Prior experience includes roles as a Performance Advertiser at BaaS and Account Performance Manager at ForthRight Advertising Agency, where responsibilities included managing integrated communication campaigns for multinational clients, employing advanced advertising strategies, and enhancing client interactions. Sotiris holds a Master’s degree in Marketing and Innovation from Syddansk Universitet and a Bachelor's degree in Economics from Aristotle University of Thessaloniki.
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WHY
We are an independent and fully integrated communications agency with a deep-rooted advertising instinct and drive for innovation. Our mission is to inspire and to challenge with our ideas, both ourselves and the brands we partner with, by using the perfect blend of Strategy, Creativity and Technology. We love ideas that have a real impact, grab attention and remain memorable. We rely on empathy and a deeper understanding of our audience, not just data, aiming to give value to brands and society as a whole. WHY isn't just a name. It's our very essence. It’s our philosophy that motivates us to dig deeper, questioning assumptions and thinking beyond the obvious. It’s about discovering the “why” behind the numbers and transforming it into meaningful campaigns. Ultimately, Why isn't a question. It's the answer.