Fraser Longden

Fraser joined the Wickes Group in September 2014. During his time at the Wickes Group, Fraser has covered a number of roles including HR Director and Chief Commercial Officer and since 2017 he has been the Chief Operating Officer.

Fraser joined the Wickes Group after 15 years with Kingfisher. His last roles at Kingfisher included sitting on the main Executive Board for B&Q as Human Resources Director and Executive Vice President HR at B&Q China. Alongside this role in China, Fraser was also the General Manager of the B&Q China Design Centre business.

Fraser is passionate about everyone being able to perform and progress while being their authentic self at work. As a result he is the Executive Sponsor for the ‘RAACE’ (Raising Awareness and Action on Culture and Ethnicity) network and the ‘Let’s do it with Pride’ Network (supporting our LGBT+ Colleagues). Fraser was recently included in the 2021 EMpower Advocates Executive Role Models list which celebrates 50 senior leaders who are not from ethnic minority background themselves but are championing and advocating for their ethnic minority colleagues.