Mel Firth

Mel Firth is an experienced retail professional currently serving as Divisional Director (South) at Wickes since May 2022. Prior to this role, Mel held the position of Head Of Retail - South at Dreams from January 2018 to May 2022. Mel's extensive background includes serving as Regional Manager for Central London, Oxford Street, and City at Dixons Carphone from February 2010 to January 2018, and Area Manager for Central London at Three. from February 2007 to February 2010. Mel is also an alumnus of the Windsor Leadership program, having participated in the program from 2020 to the present.