Vikki Duffy is a seasoned Product Owner with extensive experience in user experience (UX) and digital transformation across various industries. Currently, Vikki holds the position of Product Owner at Wickes, starting in May 2024. Previously, as a UX Product Owner at Signet Jewelers from January 2022 to April 2024, responsibilities included overseeing the UK Roadmap for Purchase and Enablement Domains, ensuring customer-centric solutions, and collaborating with cross-functional teams. Vikki also contributed to significant projects at Halfords from July 2018 to December 2021, leading the UX for a new B2B website and supporting successful platform re-launches. Earlier experience at Haven encompassed roles as Website Manager/Product Owner and Website Editor, during which Vikki focused on requirement gathering, documentation, agile methodologies, and optimizing customer journeys. Education was completed at St Michael's Catholic High School from 2002 to 2009.
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