Jeff Sheldon is an experienced Senior Sales professional specializing in sports, technology, and partnerships. Currently serving as the Sales & Partnership Director for Wicket, Jeff is focused on driving innovation and improving the customer journey in the sports and entertainment sector. With a notable background, their previous roles include Head of Sales at MOOH Group Ltd and Business Development Manager at IBM Smarter Workforce. Jeff's extensive client portfolio has included prestigious organizations like Manchester United and UEFA, showcasing their expertise in enhancing fan experiences and digital transformation. Additionally, Jeff founded AROUND THE BOUNDARY, a charity initiative aimed at supporting local community causes.
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