Michael Ruff has over 15 years of experience in selling SaaS solutions within the e-commerce sector, focusing on online shops, search technologies, personalization, and A/B testing. They have worked across various roles in sales and key account management at leading tech and SaaS companies, including FACT-Finder, epoq, and AB Tasty, and currently serve as a Senior Sales Manager at Widas Group. Michael has a strong expertise in CRM systems and has successfully led and coached sales teams. They are also pursuing a degree in Business Informatics at Hochschule Pforzheim.
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