What We Aim to Achieve

We foster talent, drive innovation, and work to ensure that the hospitality industry is recognized more strongly as both an economic force and a vital contributor to society.

In concrete terms, this includes:

> SUPPORTING AWARDS AND RECOGNITIONS
We back established initiatives that honor oustanding achievements within the industry.

> PARTNERSHIPS & FURURE-ORIENTED PROJECTS
From school pilot programs and AI model trials to scientifically supervised pilot projects within operating businessess - with our support, new ideas are not only conceived but implemented and academically evaluated.

INTERNATIONAL EXCHANGE & SCHOLARSHIPS
We open doors for professionals to gain international experience and bring innovation back to Germany.

PRACTICE-ORIENTED RESEARCH
We support studies that do not gather dust on shelves but are directly implemented within the industry. Research findings are presented at high-visibility events and serve as benchmarks for other businessess.

WIHOGA Stiftung (Foundation)

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