Lichi Wu is an experienced professional in the gaming and advertising sectors, currently serving as a Consultant for Playable Factory since 2024, focusing on the APAC markets for an interactive ad creative SaaS tool provider. In 2021, Lichi became the Head of Gaming APAC at Fandom, a prominent gaming and entertainment platform that encompasses various well-known gaming brands. Prior experience includes leadership roles at Twitter as Head of Gaming and Head of New Business for Greater Chinese Markets from 2019 to 2021, and consultancy at DOGI.io in blockchain gaming in 2018. Lichi held the position of Director of Strategic Accounts for APAC at App Annie from 2016 to 2018, led supply partnerships at glispa GmbH, and directed global monetization solutions for JAPAC at Millennial Media from 2012 to 2015. Lichi Wu has advanced education from Harvard Business School Online, achieving certificates in multiple key business disciplines, and holds a B.A. in Computer Science from the State University of New York at Oswego.
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