WildChoices is a non-profit company which aims to improve the state of the global captive wildlife tourism industry by assisting local and international tour operators, agents, and individual travellers to make informed choices about captive wildlife tourism facilities in South Africa.

Our work provides a road map to reform for and of the captive wildlife tourism industry.

WildChoices identifies the captive wildlife facilities in South Africa that offer tourist attractions and activities including interactions and volunteer programs, and assesses them by applying the SATSA Captive Wildlife Attractions & Activities Decision Tool published in 2019, to publicly available online information about the facilities and their activities.

The Tool is in the form of a decision tree that guides the user through the rapid assessment of a facility against a series of qualifying and disqualifying criteria to help decide which captive wildlife tourism facilities to support and which to avoid.

The assessment process results in one of three possible outcomes: Support (Acceptable), Support with Caution (Unclear) or Avoid (Unacceptable).

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