Fay Davidson

Fay Davidson is a growth-focused performance marketing leader with expertise in high-LTV B2C models, managing significant budgets across both start-ups and global organizations. Previously, Fay served as a Senior Performance Marketing Manager at YOOX NET-A-PORTER GROUP, where they strategically managed various facets of the Google Marketing Platform. Fay has also held roles at MADE.COM, John Lewis & Partners, and MG OMD, showcasing a proven track record in cross-market team leadership and data-driven strategy. Currently, Fay is the Senior Performance Marketing Manager at Wilderness and has experience leading digital marketing strategies at heycar. Fay earned a Bachelor of Applied Science in Political Science and Social Policy from the University of Birmingham.