Erica Forrette

Erica Forrette has extensive work experience in marketing and digital marketing roles. Erica is currently the Senior Director of Marketing at Wildfire Systems, Inc. Starting in 2021, they oversee marketing strategies in this position.

Before that, Erica worked at Chipper Education, Inc. as the Director of Marketing from 2018 to 2021. Their responsibilities included managing marketing plans for the digital study app Chipper, conducting customer research, and implementing strategies for customer acquisition and retention.

From 2017 to 2021, Erica worked at Cram Fighter Inc. as the Director of Marketing. Erica was responsible for customer acquisition and retention for the Cram Fighter study scheduler and coordinated various marketing campaigns.

Prior to that, Erica was the Director of Digital Marketing at Lakeshore Learning Materials from 2014 to 2016. Erica managed a team of digital marketing project managers and implemented email marketing strategies.

In 2013 and 2014, Erica worked as the Senior Digital Marketing Manager at Eurostar Inc. Erica handled strategic planning, budgeting, and execution of paid digital marketing channels.

From 2010 to 2012, Erica was the Senior Marketing Manager at CareerArc Group / Internships.com. Erica developed marketing strategies for student acquisition and retention, including email marketing, PPC, SEO, and display ads.

Erica's earlier experience includes roles such as Senior Manager of Online Acquisition & Retention at Pacific Sunwear in 2008-2009, Director of Marketing at Adapt Technologies, Inc. from 2006 to 2008, Director of Online Marketing at SiteLab International from 2003 to 2006, and Marketing and Product Management at VUNet USA/MP3.com from 1999 to 2003.

Erica Forrette holds a Bachelor of Science degree in Marketing Communications/Communication Studies from Emerson College. In addition to their degree, they have obtained several certifications throughout their career. In 2012, Erica became an OMCP Certified Professional in Online Marketing. Erica also completed various LinkedIn courses, including Lead Generation Fundamentals, Marketing Analytics: Setting and Measuring KPIs, Facebook Advertising Fundamentals, and Growth Hacking Fundamentals, all in 2016. Furthermore, they received certifications from Section4, such as being a Prof G Certified Strategist in October 2020 and a Section4 Certified Innovation Strategist in July 2021. Additionally, in 2016, they completed Level 1 Improv Comedy Training at The iOWest Theater and became a member of LA's Community Emergency Response Team (CERT) certified by the LA Fire Department in February 2013.