Sam B. is an experienced professional in affiliate and influencer marketing, currently serving as the Director and Top Creator Strategist at ShopMy since July 2025. In addition to this role, Sam has been an Affiliate Strategy & Monetization Consultant for Creators, Publishers, and Platforms at SB Digital Growth since January 2015, focusing on revenue growth through strategic partnerships and monetization strategies. Key expertise includes developing effective affiliate and social commerce strategies, and enhancing partnerships through technology solutions. Sam also holds positions in client development at Geniuslink, as a Board Member for the California Scottish Rite Foundation, and as an advisor at Wildfire Systems. Previous roles encompass senior positions at Howl, Narrativ, Storygize, and Ve Interactive, demonstrating a strong background in managing strategic accounts and driving sales growth across various industries. Sam earned a Bachelor of Arts in Communication from UC Santa Barbara.
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