Allison .

Allison serves as the Director of Strategic Marketing at the Higher Education division of John Wiley and Sons since February 2011, overseeing State and Workforce Development marketing initiatives and leading B2B marketing efforts while managing a multi-million dollar budget. Previous experience includes roles as Director of Consumer Insights and Innovation, Senior Brand Manager, and Brand Manager at various firms, including MultiPlan, where Allison contributed to marketing analytics and strategic planning, and GSP Marketing, focusing on high-profile brands. Educational achievements include a certificate in Disruptive Strategy from Harvard Business School Online and a certificate in Scaling Operations from Northwestern University, along with a Bachelor of Business Administration in Marketing from Benedictine University.