Bonnie Yang

Bonnie Yang is a highly experienced marketing professional with a strong background in B2B marketing, communications, and strategy development across various industries. Currently serving as the Senior Marketing Manager for Wiley's China B2B marketing team, Bonnie leads efforts supporting multiple business lines. Previously held roles include Senior Marketing Manager for new journals marketing at Wiley, where responsibilities involved launching and promoting partnership journals, and China Marketing Communications Manager at Elsevier, focusing on cross-departmental projects and social media management. Bonnie has also been instrumental in establishing the local marketing department at FreeWheel and has held positions at Accenture, DynEd China, China Travel Agent Magazine, and Beijing Oriental Plaza. Education includes an Executive MSc in Behavioral Science from The London School of Economics and Political Science, an MSc in Strategic Marketing from Cardiff University, and a Bachelor's degree in Information Management and Systems from Capital University of Economics and Business.