Candice B.

Candice B. has extensive experience in marketing and data analysis, currently serving as Marketing Analysis Manager at Wiley since September 2014. In this role, Candice leads a team that develops and maintains Power BI dashboards and creates datasets in a Snowflake database to enhance performance reporting and marketing attribution. Previous positions at Wiley include Performance Marketing Manager, where Candice developed dashboards and conducted analyses to support marketing strategies, and Product Marketing Manager, managing the vision and strategy for multiple products. Candice has demonstrated success in launching new products, optimizing marketing campaigns, and mentoring team members in SQL and marketing best practices. Earlier experience at Silkworm, Inc. included managing social media and contributing to pricing strategies and community engagement initiatives. Candice holds a Bachelor of Science in Marketing from Southern Illinois University.