Iris Yim is a Senior Data Analyst and Ad Operations Specialist with over 18 years of global experience in digital advertising and e-commerce across Australia, Hong Kong, Macau, and the United Kingdom. They have held positions at various organizations including Wiley, South China Morning Post, and Agoda, focusing on data-driven campaign management and business optimization strategies. Iris earned a Master of Commerce in Marketing from Macquarie University and a Bachelor of Business Administration in Hospitality Management from the International College of Management Sydney. Their expertise spans multiple industries, including luxury hospitality and online travel agencies.
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