Jidana James

Jidana James serves as the Director of Consumer Insights at John Wiley and Sons, where responsibilities include testing products in development and gathering competitive intelligence to enhance the product portfolio within the professional development business unit. Prior positions at the company include Associate Director, Senior Manager, and Consumer Insights Manager, focusing on scaling the consumer insights department, increasing customer involvement in research, and transitioning to full-time research and insights. Beginning a career as a Marketing Associate at Wiley (formerly Inscape Publishing), Jidana progressed to Assistant Marketing Manager, contributing to the iterative design process and customer experience improvements. Jidana holds a Bachelor of Arts in English/Language Arts Teacher Education from Gustavus Adolphus College.