Katherine Allen

Katherine Allen is an accomplished professional with extensive experience in market and publishing analytics, currently serving as Senior Manager at Wiley since September 2022. In this role, Katherine leads a team responsible for analytical products and provides timely analysis to support business decisions. Prior experience includes positions as Senior Director and Market Analysis Manager at Wiley-Blackwell, where Katherine analyzed market data to guide sales and marketing strategies. Earlier experience encompasses work as a Market Analyst at Wiley, where Katherine developed innovative techniques for assessing journal reach, and as a Marketing Projects Administrator at Blackwell Publishing, focusing on individual product performance. Katherine holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BSc Hons in Psychology from Newcastle University.