Kin Maclachlan

Kin Maclachlan is a seasoned marketing professional with nearly 20 years of experience in brand strategy and product marketing. Currently serving as the Senior Global Open Access Marketing Manager at Cambridge University Press & Assessment, Kin leads the global marketing strategy for open access initiatives. Previously, Kin was the Managing Partner at Butterfly Effect Intelligence, working with prominent brands such as Cadbury and Nando's. Kin holds a Bachelor's degree in Marketing from Durban University of Technology and completed a Marketing Week Mini MBA in 2023.