Lenny Friedman

Lenny Friedman serves as the Vice-President of Demand Generation at John Wiley & Sons, Inc. since 2014, overseeing the global Demand Generation center of excellence and implementing marketing automation strategies while managing direct sales, North American conferences, and telemarketing efforts. Prior to this role, Lenny held the position of Marketing Director for The Americas at Sage Publications from 1986 to 1998, and also worked as an Assistant Professor of History at Loyola Marymount University from 1984 to 1986. Lenny Friedman earned a Doctor of Philosophy (Ph.D.) in Balkan Studies/Middle Eastern History from the University of California, Santa Barbara, between 1972 and 1984.