Mike Bettison

Mike Bettison is an accomplished marketing leader with extensive experience in digital marketing, demand generation, and brand strategy across multiple industries. Currently serving as the Director of Marketing Operations and Demand Generation at Wiley since February 2021, Mike has a proven track record in overseeing marketing automation, paid media planning, and analytics. Previous roles include Director of Digital Brand Experience at Wiley, Director of Marketing and Enterprise Analytics at CaringBridge, and Director of Technology and Digital Strategies at Walker Art Center. Mike's expertise also encompasses digital marketing strategy development at General Mills, where initiatives significantly boosted sales and audience engagement. With a foundation in technology and interactive media, Mike holds an M.P.S. in Interactive Telecommunications from New York University and a Bachelor of Music in Music Production and Engineering from Berklee College of Music.