Minjung Kim

Minjung Kim is an experienced marketing professional with a strong background in field marketing and strategic communication across various sectors, including academia and technology. Currently serving as the Field Marketing Manager for Wiley in the Specialty APAC & MEA regions since December 2020, Minjung Kim develops and implements marketing strategies focused on the institutional library market, utilizing an account-based approach to enhance customer relationships. Prior experience includes roles as Marketing Manager at Enago, where Minjung Kim executed comprehensive marketing campaigns and conducted market research, and International Marketing Manager at Turnitin, where the development of customer retention programs and localized marketing campaigns took precedence. With earlier positions at Elsevier Korea and Cambridge University Press, Minjung Kim has consistently demonstrated the ability to manage projects effectively, collaborate with cross-functional teams, and drive brand awareness through innovative marketing initiatives. A strong educational foundation in International Relations and an MBA further supports the strategic marketing expertise.