Paul Waddy

Paul Waddy is a seasoned professional in the eCommerce sector, currently serving as the Chair of the Customer Advisory Group at Australia Post and as the Founder of Learn Ecommerce, an online training platform focused on eCommerce and Shopify education. As the Director of Paul Waddy Advisory Pty Ltd, Waddy provides guidance to online businesses, emphasizing the importance of frameworks and KPI-based strategies for growth. Waddy's leadership roles extend to positions as Director at Ecom Nation, Advisory Board Member at Forbes Advisor, and author of "Shopify for Dummies," published in September 2022. Additional contributions include advisory roles at MAISON de SABRÉ and the NORA Network, alongside being a contributor for SmartCompany. Waddy holds an MBA from the Australian Institute of Business.