Toby Prior

Toby Prior is an experienced professional in data strategy and marketing, currently serving as Senior Director of Data Strategy & Innovation at Wiley since December 2022. Prior roles include Senior Director of Data & Analytics and Director of Performance Marketing at Wiley. Toby gained extensive experience at Hindawi Publishing from April 2019 to December 2022, holding positions such as Director of Data & Operations and Head of Data & Operations. At Electronic Arts, Toby worked as a Reporting Program Manager (EU) between March 2018 and April 2019. Earlier in the career, Toby contributed to English Heritage as Digital Marketing Manager and held various digital marketing roles from May 2014 to February 2018, and began the professional journey as a Digital Marketing Assistant at Smart Traffic from May 2012 to April 2014.