Yimeng Li

Yimeng Li is an experienced marketing professional currently serving as the Partnerships Marketing Manager at Wiley since October 2022, where responsibilities include leading strategic partner marketing initiatives based on market analysis and managing stakeholder engagement. Previously, Yimeng held the role of Product Marketing Manager at Elsevier from July 2020 to October 2022, overseeing digital marketing campaigns, localizing marketing strategies, and contributing to significant revenue growth. Prior experience includes positions at Microsoft as a Gaming Marketing Manager, where Yimeng developed social media strategies for Xbox China, and at Shell, focusing on B2B internal communication. Yimeng holds a Master’s Degree in Media Management from the University of Glasgow and a Bachelor’s Degree in Communication from Beijing Jiaotong University.