Wisconsin Lighting Lab, Inc. (WiLL) represents the culmination of 45+ years of manufacturing experience, a passion for forward-thinking technology, and a dedication to a digital future. We’re proud to be based in Fond du Lac, Wisconsin, and supported by the Midwest’s deeply skilled engineering and manufacturing labor force. WiLL’s dedicated team of product experts, problem solvers, welders, machinists, fabricators, engineers, project managers, creatives, and programmers work hard to deliver the industry's best light pole and high-output LED lighting solutions. 

WiLL continues to be committed to the made-in-the-USA mentality through a robust supply chain of Wisconsin-based vendors and fellow manufacturers, which help serve complex applications in commercial, industrial, municipal, sports, architectural, and high-end residential markets. The WiLL portfolio of lighting, controls, light pole / structural, and communications brands include WiLLsport™, NAFCO®, LightPolesPlus®, and WiLLcast®. In addition, the company supports The Ledge Games™, an annual outdoor fitness competition and charitable event that invests in local science, engineering, manufacturing, and technology education.

To learn more, visit WiLLBrands.com. 

WiLL | Wisconsin Lighting Lab®

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