Willful is an online estate planning platform, that makes it easier to prepare for and deal with death.

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Willful

Willful's headquarters in Toronto, Canada

Erin Bury

Stefan H.

Chris Long

Julia Wilkie

Dave Haber

Julia Staffen

Kevin Oulds

Scott Allison

Hala Tabl

Sundeep Singh Gill

Shawn Patenaude

Neil Milton

Alexandre Dufresne

Kevin Kelly

Joel Samphir

Rodney Gillis

The Advisory Team at Willful consists of experienced professionals who provide expert guidance on estate planning best practices. They collaborate to enhance the platform's offerings, ensuring that users receive accurate information and support tailored to their unique needs. By leveraging their expertise, the team helps drive innovation and improves the overall user experience, empowering individuals to make informed decisions about their estate planning.

Advisory Team

The Product Development team at Willful is responsible for designing and building innovative features that enhance the online estate planning experience. This cross-functional team, consisting of product managers, software developers, and designers, collaborates to ensure that the platform is user-friendly, efficient, and meets the evolving needs of customers navigating estate planning. Their goal is to continually improve the product's functionality and accessibility while ensuring a seamless and compassionate user experience.

Product Development

The Leadership Team at Willful drives the strategic vision and operational execution of the online estate planning platform. Comprising co-founders and executives overseeing research, technology, operations, and revenue, this team collaborates to enhance product offerings, streamline processes, and expand market reach, ensuring that Willful remains a trusted resource for individuals navigating end-of-life planning.

Leadership Team

The Marketing and Growth team at Willful focuses on driving user engagement and increasing brand awareness for the estate planning platform. This team leverages SEO and organic marketing strategies, manages customer relationship management campaigns, and develops partnerships to enhance revenue growth and customer acquisition. Their efforts aim to simplify estate planning for users and position Willful as a trusted resource in the industry.

Marketing and Growth

The Customer Support and Success team at Willful is dedicated to ensuring a seamless experience for users navigating the estate planning process. They provide assistance, answer inquiries, and offer guidance to help customers effectively utilize the platform, fostering engagement and satisfaction while addressing any concerns that arise. Their goal is to empower users with the knowledge and support they need during a sensitive time.

Willful

Org chart

Board & advisors

Teams

Advisory Team

Product Development

Leadership Team

Marketing and Growth

Customer Support and Success

Offices

Willful

Org chart

Board & advisors

Teams

Advisory Team

Product Development

Leadership Team

Marketing and Growth

Customer Support and Success

Offices

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