Bert Van Hoof

As President, Chief Operating Officer, Bert is responsible for Product, Engineering, Marketing and People & Culture.

With three decades of experience and relationships across the industry, Bert brings an incredible depth of industry knowledge and technical leadership to Willow. As a Partner at Microsoft, he built a reputation for starting and growing award-winning products and services across Microsoft’s major businesses: Windows, Health Solutions, Office, and Azure. In his role as Group Product Manager of Azure IoT, he created Azure Digital Twins and focused on digital transformation in and around real estate and infrastructure, incl. smart buildings and facilities, smart cities, and the rapidly evolving energy grid.

Bert has an established track record of identifying new technology transformation trends and driving them within the industry, demonstrated through his experience with digital imaging, e-health, IoT, and more recently Digital Twins, playing a pivotal role in Microsoft’s intelligent cloud, intelligent edge strategy. He has a passion for building products, creating and scaling teams and crafting marketing strategy, and he plays a critical role in Willow securing and growing customers.